Direct to Fan: Switchfoot

Alchemy Artist Services 7/16/26 Alchemy Artist Services 7/16/26

Direct to Fan: Switchfoot

Alchemy Artist Services, in collaboration with ByDesign, Red Light Management, and BMG, worked on the release of Switchfoot's Forever Now album and tour to utilize FanVids to drive fan engagement. Ahead of the announcement, Alchemy ran "Some Moments Live Forever," collecting fan photos and videos of core memories to fuel social content and tour promotion. The footage then powered the "Beautiful Life" music video, the band's reaction to it, and ongoing YouTube Shorts and fan-profile content.

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Tour Marketing: All Time Low - EVERYONE’S TALKING!

Alchemy Artist Services 10/31/25 Alchemy Artist Services 10/31/25

Tour Marketing: All Time Low - EVERYONE’S TALKING!

Alchemy Artist Services, in collaboration with Photo Finish Records, CAA, and Hard 8, worked on the release of All Time Low’s Everyone’s Talking! and the 2025 world tour to utilize Laylo to drive ticket sales and album consumption. Consistent single releases and tour legs created an opportunity to leverage direct-to-fan tools, creating thousands of pre-saves and career-best ticket sales.

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Catalog Marketing: All Time Low

Alchemy Artist Services 11/29/24 Alchemy Artist Services 11/29/24

Catalog Marketing: All Time Low

Alchemy Artist Services x Photo Finish Records collaborated on a catalog marketing campaign in celebration of twenty years of All Time Low. Leading up to the re-release of nine of their greatest hits, our central goal was to amplify excitement from core fans to re-engage lapsed listeners, increase first week stream numbers, and facilitate re-discovery of the whole catalog. Campaign highlights include 1M new Spotify monthly listeners, 2M reactivated Spotify listeners, and a 212% increase in catalog playlist growth.

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