Tour Marketing: Larkin Poe
Alchemy Artist Services supported Larkin Poe’s The Bloom USA/CAN Tour through collaboration with teams from Red Light Management and MINT. Alchemy used organic geo-targeted tools, email marketing, meta advertising, and data capture tools to create market awareness, drive hard ticket sales, capture data, and create recurring revenue.
Catalog Marketing: All Time Low
Alchemy Artist Services x Photo Finish Records collaborated on a catalog marketing campaign in celebration of twenty years of All Time Low. Leading up to the re-release of nine of their greatest hits, our central goal was to amplify excitement from core fans to re-engage lapsed listeners, increase first week stream numbers, and facilitate re-discovery of the whole catalog. Campaign highlights include 1M new Spotify monthly listeners, 2M reactivated Spotify listeners, and a 212% increase in catalog playlist growth.
