Direct To Fan: All Time Low - EVERYONE’S TALKING!

Client: All Time Low
Partners: Photo Finish Records + CAA + Hard 8
Tour: EVERYONE’S TALKING!
Tool: Laylo

Direct To Fan Tactics: Created thousands of pre-saves + career-best ticket sales.

Summary:

• All Time Low delivered an album full of vivid storytelling and visuals

• Consistent single releases and tour legs created an opportunity to leverage direct-to-fan tools

• Alchemy worked with label, tour, and management to utilize Laylo to drive tickets and album consumption

Direct To Fans & Tour Marketing Tactics

Rotating Voicemail Campaign

What’s everyone talking about?

The band launched a phone number fans could call to hear rotating voicemails — from music-video characters to behind-the-scenes updates. The phone numbers and voicemail audio were teased on socials to drive online participation. The team created a follow up strategy so fans got exclusive links for pre-saves, tickets, or album drops.

Instagram Automations

Turn comments into connections.

With 1.5M followers, we used automated DMs triggered by keywords in comments and stories. Fans instantly received pre-save or “drop” links to get pre-sale access.

Recurring Pre-Saves

Stack the momentum early.

We tapped into the band’s existing email and SMS lists, driving fans to pre-save new music the moment campaigns began. That foundation fueled consistent growth across the album cycle.

Pre-Sale Focused Messaging

Fans first, always.

Before the tour was even announced, we teased key details to capture “tour-curious” fans. On announce day, we directed them to the pre-sale — framing it as the best way to support the band and guarantee tickets.

Campaign Highlights

• 51K new fans data captured

• 23K recurring pre-saves

• 3K single-day pre-sale sign-ups

• Best Tour On Sale Ever

• Top 5 US Spotify Albums Chart