Tour Marketing: All Time Low - EVERYONE’S TALKING!

Client: All Time Low
Partners: Photo Finish Records + CAA + Hard 8
Tour: EVERYONE’S TALKING!
Tool: Laylo

Summary

All Time Low came into the EVERYONE'S TALKING! cycle with an album full of vivid storytelling and visuals, carried by a steady run of single releases and tour legs that kept fans leaning in. Working alongside Photo Finish Records, CAA, and Hard 8, Alchemy used direct-to-fan platform Laylo to convert that attention into owned fan relationships rather than rented reach, capturing contacts through voicemail drops and Instagram automations and then routing them to pre-saves and a fans-first tour pre-sale. The playbook captured 51K new fan contacts and 23K recurring pre-saves and delivered the band's best tour on-sale ever.

Campaign Highlights

• 51K new fans data captured

• 23K recurring pre-saves

• 3K single-day pre-sale sign-ups

• Best tour on sale in band history

Rotating Voicemail Campaign

The band launched a phone number fans could call to hear rotating voicemails, from music-video characters to behind-the-scenes updates. The number and audio were teased on socials to drive participation, and a follow-up strategy sent callers exclusive links for pre-saves, tickets, and album drops.

Instagram Automations

Across a 1.5M-follower audience, automated DMs triggered by keywords in comments and stories delivered pre-save and drop links instantly, routing fans straight to pre-sale access.

Recurring Pre-Saves

Tapped the band's existing email and SMS lists to drive pre-saves the moment each campaign opened, a foundation that fueled consistent growth across the album cycle.

Pre-Sale Focused Messaging

Teased key tour details before the announcement to capture tour-curious fans, then on announce day pointed them to the pre-sale, framed as the best way to support the band and lock in tickets.

The result? Tickets in the hands of core fans - guaranteed.