Kaitlyn Parmenter Kaitlyn Parmenter

4 Takeaways from Luminate’s 2024 Midyear Report

The Luminate Midyear Music Report 2024 reveals several significant developments in the industry this year, including updated statistics on independent artists' market share, Gen Z's spending habits, the influence of short-form videos on music consumption, and the enduring value of physical albums.

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Kaitlyn Parmenter Kaitlyn Parmenter

A Smarter TikTok Growth Strategy

What happens when you are a month away from a crucial release, you have no organic traction on TikTok, but you want to create the opportunity for virality on your newest song? Enter: TikTok Sprint Campaigns.

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