The Luminate Midyear Music Report 2024 reveals several significant developments in the industry this year, including updated statistics on independent artists' market share, Gen Z's spending habits, the influence of short-form videos on music consumption, and the enduring value of physical albums.

72.6% of global music consumption in 2023 was on catalog tracks (any track released in the previous 18 months). Here’s why that’s good news - now is the prime time to remarket any songs you have recently released! Read on for five key steps to promote your entire catalog effectively.

Before uploading your music, you need to define the marketing drivers that make your song stand out! Here are five tips to consider when crafting yours.

If your Meta Ads Manager is not optimized with custom audiences and pixels, you are missing out on acquiring new fans (and potentially wasting your paid advertising dollars).

You’re going to need a lot of content to promote new music. Below, we’ve provided ways for you to work smarter, not harder. Here are 5 hacks to increase your output and make your content look great!

You’re going to need a lot of content to promote new music. Below, we’ve provided ways for you to work smarter, not harder. Here are 5 hacks to increase your output and make your content look great!

What happens when you are a month away from a crucial release, you have no organic traction on TikTok, but you want to create the opportunity for virality on your newest song? Enter: TikTok Sprint Campaigns.

So, you’ve uploaded your next single to your distributor, circled the release date on the calendar, and updated your Spotify profile photo and biography. Now that your profile is primed for release day, let’s dive into five Spotify marketing tools you probably aren’t using (yet).

In August 2020, Instagram rolled out a new feature to combat the rising popularity of short-form video content on TikTok. While TikTok continues to be the dominant short-form video platform, Instagram and Facebook continue to make Reels a priority product. For an artist or marketing team, the short-form video race creates an opportunity to capture greater reach and engagement, as long as you follow certain algorithmic rules. In other words, follow Instagram and Facebook’s rules about Reels and they’ll reward you with higher post performance. Read on for our complete guide to IG Reel optimization.

The numbers don't lie. With over 1 billion users per month and the attention of most teenage social media users, TikTok is a powerhouse social media platform. For any brand, public figure, or entertainer eager to build their audience, TikTok has to be at the forefront of marketing efforts.