Tour Marketing: Larkin Poe

Client: Larkin Poe
Partners: Red Light Management, MINT, McIvor Marketing
Tour: The Bloom Tour USA/CAN 2025

Objective: To use organic geo-targeted tools, Larkin Poe’s email list, targeted meta ads, and data capture tools to create market awareness, drive hard ticket sales, capture fan data, and generate recurring revenue.

Campaign Highlights

1M+
Impressions

80K+
Direct Ticket Clicks

$0.10
Ad Cost Per Click

17% AVG
Tour Attendee Data Captured Per Show

$30 AVG
Email Purchase Value From Remarketing Funnel

Phase One // Pre-Tour Strategy

Openstage Pre-Sale Access: Offered direct-to-fan tour pre-sale access for those who pre-ordered the Bloom album

Promoter Support: Granted advertising access, advised on closing ad plans, and supplied promotional assets for individual markets

Geo-Targeted Marketing Tools: Leveraged BandsInTown, Pandora AMP, and Meta Business Suite to reach existing fans in each tour market

Paid Media Spend: Launched and monitored pre-tour Awareness ads, followed by Traffic ads in each market

Phase Two // On-Tour Strategy

UGC Capture: Launched FanVids landing page to capture live UGC throughout the tour

Fan Data Capture: Utilized SET.Live to capture emails and phone numbers of tour attendees in each market

Remarketing Funnel: Imported new contacts & launched automated email journey to create immediate revenue opportunity