Building Global Fan Community: Larkin Poe
Building Consistent, Custom Fan Experiences with Openstage.
Client: Larkin Poe
Project: Bloom Album + Global Tour
Partners: Red Light Management, Remote Control Agency, Mega Force Records, Cooking Vinyl
Objective: To build and activate a high-value first-party fan community (“Kinsiders”) to support the Bloom album and tour cycle. Use personalized communication, exclusive access, and on-tour interactivity to drive early awareness, pre-orders, ticket demand, ongoing engagement, and repeat purchases.
The Challenge: Larkin Poe set out to strengthen their connection with fans while retaining full ownership of their audience data.
They needed a solution that could:
Centralize and grow their global fanbase
Reward loyal fans with consistent, meaningful perks
Personalize “Kinsider” experiences
Scale communication while preserving authenticity
The Solution: An Openstage-Powered Fan Ecosystem
Larkin Poe’s Bloom album, its companion acoustic release, and the world tour laid the foundation for a unified global “Kinsiders” fan experience.
Alchemy partnered with Red Light Management, Mega Force Records, Cooking Vinyl, and Remote Control Agency to tailor the Kinsider journey and reward the band’s most dedicated fans.
Through Openstage’s platform, the team enabled personalized communication, exclusive pre-sale and pre-order opportunities, fan surveys, contests, and more — all fueling awareness, album pre-orders, and worldwide ticket demand.
Phase 1: Album Announcement + Pre-Order
Rewarded Kinsiders with early Bloom album announcement news and pre-order access
Used Openstage’s Audience Builder and Broadcast tools to invite Kinsiders to in-store events during release week
Phase 2: Tour Announcement + Early Access
Kinsiders were the first to hear about the Bloom tour and have the chance to reserve their spot in the pre-sale
Openstage delivered automated artist pre-sale codes to Kinsiders who pre-ordered the Bloom album via their Shopify store
Phase 3: Pre-Tour Engagement
Uploaded “Building The Bloom Tour” episodes to the subscriber content zone
Hosted exclusive contest with a one-of-a-kind prize: one of four Bloom vinyl test pressings
Used Openstage’s Audience Builder tool to identify and personalize messages to fans who live in tour markets
Phase 4: During Tour
Used SET.Live x Openstage integration to engage tour attendees with polls and giveaways, while also capturing enriched email and SMS data
Reinforced a sense of community that extended beyond the tour with “thank you” Broadcasts containing the set list playlist and a discount code
Phase 5: Post-Tour Retention
Surveyed new Kinsiders on preferred perks to shape their fan experience
Offered exclusive access to tour merchandise drop - allowing Kinsiders the chance to purchase items only sold on the road
Campaign Results:
16% growth in first party fan data
43% increase in Openstage Fan Engagement Score*
533% increase in fans making purchases in 90 days
18% increase in Spotify Fan Conversion Ratio
18% increase in Bandsintown Trackers
